Always keep an eye for early signs of failures, identify them, and take the challenge of making it possible to fix pitfalls just in time to create a successful pleasing experience and promote your event goals. The sooner you recognize signs of failure the better. Fixing them will hopefully avoid a bad event experience becoming the worst! In general, never skip the steps of planning and organizing you next event becuase any event is subject to failure.
Here are 10 signs that you need to watch out for and preferably avoid before starting your event!
No one is talking about your Event.
If you don’t hear the chit chats of your upcoming event vibe out in the corridors of your company or on social media, then its apparently not exciting your attendees. Usually people engage together about events; they share information and make collaborative plans for attending. If they don’t, then you have to ask yourself why is my event not interesting enough to create that vibe!
Execution plan is poorly developed.
Events are expected to run flawlessly and smoothly. Ignoring the backbone of your event could result in a shameful drastic crash. Pre-planning is one of the essential things you must do prior to any event. Managing the what, when, why, where and How of your event’s content and timeline is your way to a pleasing experience. Important aspects of your event that need good planning include but not limited to, venue liaison, event theme, decorations, entrance procedures, seat management, audio-visuals, entertainment, performers, lighting, technology, speech, food and beverage, and travel. Just make sure you plan right and bright. If you feel you lack the know-how to that suitable professional plan, hire profesionals like Saraleen to do it for you!
Your event purpose is not specific.
Lacking a clear purpose to your event is a major failure in the first place. No one wants to attend an event they don’t clearly know what its type and purpose is.
Ask yourself why are you putting up an event in the first place:
What are the goals of the event?
What to accomplish after the event?
Do you need to raise awareness about an issue?
Should the event create a certain image for you?
Is it to celebrate an occasion with your colleagues or loved one to build rapport?
It is important to be clear and specific about this point, because it will be your direction and executionis meant to bethe route towards achieving that purpose.
Inviting the wrong audience.
Depending on the purpose of your event, you must know who is the right and perfect audience for your event. If purpose and audience demographics are not relevant in any manner, then you will most probably end up with no audience or with a poor-engaging event experience. You don’t want people sitting there with boring faces while you’re making your speech, or have people attending basically for that free all-you-can-eat buffet and drinks. For example, throwing a jazz party for Rock n’ Rollers might not work out well, because it is simply not interesting to them. Giving a financial speech to the IT department might as well not work out well because they do not need to know. Make sure you invite the right people, because they will solely create that remarkable event experience for you.
Repeating your events in the same manner.
If you host the same event every year and execute it in the same old manner every time, people will definitely get bored and probably will not attend a second or third time for that same old-lived experience. People are more likely to look forward to a new thriving event where they can have new experiences and great time. Be more open and challenge yourself with change. Even if you’re running a specific-purpose event on and on, make changes to it in a way that makes it feel different – Same event; different experience. For example; change the venue, create a new theme, include new stimuli, change the type of food if serving, create new entertaining games and time. Be creative, your options are endless!
Unsetting Reminders of your event with attendees.
All people are subject to forgetting lots of matters, especially matters that don’t highly reflect or have a direct effect to one’s life. If your event is scheduled every year, or even the next month or day, make sure you remind people about it on and on, otherwise people will forget and end up with an event that lacks its attendees. Reminders can be as easy as using social media, text messages, invitation cards, or complicated as using paid-advertisements depending on the scope of your event.
Poor catering planning.
Catering is a huge part of many events. Actually most events do combine some sort of catering to increase the entertainment and good experience. But when catering is poorly planned, it could lead to a frustrated audience, especially for paid-entry events, where expectations tend to be higher. Therefore, your catering service should meet those expectations. If someone expects to have enough drinks, good food and service, then you need to plan ahead what is enough and suitable food. Hiring a good catering company is key to a good dining service. Let them know all your event aspects, from attendee’s number to demographics, and theme.
Not being sponsored.
Sponsorship is built on helping each other by trading value for value. Despite the financial benefits you could get from sponsorships, they also provide a great means of enhancing your event’s image, prestige and credibility by getting sponsors your target audience find attractive and important. Therefore, if sponsors don’t approach you, it must be for a reason. For example, they might not be getting real value from you, or your event might not be up to the required standards. This is where you realize a problem and need to make alterations to your event management, thereafter you can approach and secure potential sponsors.
Repeating your mistakes again and again.
Falling in the same trap over and over is something you want to avoid, as it will project a negative image for your company as poor and unqualified, which would probably effect your reputation as an organization. Mistakes you encountered in your previous events should be learnt from and easily avoided in future events for a flawless and pleasant experience.
Not asking for feedback.
I always believe that feedback is the compass of a company. If lost, it simply gives direction. Listening to your audience is key to ensuring a positive experience on your next event. Your audience know exactly what went good, what went bad, what was not necessary, and where was a lack. They are living the experience, and could define it as good or bad. So open your ears very well, listen and welcome your audience’ feedback, and most importantly work on them.